An interview with 2 More Heads

2 More Heads Member Interview The Clique Lifestyle

2 More Heads is an online lifestyle store, founded in 2017. The store specialises in home-wares, apparel and cosmetics. Their ethos is buy beautiful, buy better, buy less. They believe that sustainability and beautiful design can go hand in hand. With a focus, in the main, on small, independent makers and showcasing their amazing products. We sat down with Cat from 2 More Heads to hear a little about how she got started in the industry and the ups and downs of running your own company.

How long have you had your company for?

I launched 2 More Heads on February 2017 (on Valentine’s day).  I worked on it for about 8 months before that. 

What did you do before?

I worked in property lettings.  I was totally in the corporate world, but after having baby number 2 it made more sense for me to take the plunge and start my own business.

Did you always want to work in interiors?

I always wanted to do something creative – I am from a family of creatives, my Mum is an Interior Designer and my Dad is an Architect.  I loved art at school and studied Art History at university. 

What was the inspiration for your company?

I felt that when I was shopping I was seeing the same thing over and over again and I wanted to curate a collection of beautiful and unique products.  I also wanted to find products that were sustainable and still luxurious. 

 

How did you design your branding?

I worked with my mum and a fabulous Graphic designer, Sophie Richards from Flock and together we pulled lots of ideas and inspiration and Sophie designed the branding.

 

How did you get started?

I put together a business plan, I looked into loans/ grants etc that were available and then went from there.  I found Virgin Start Up and they provided me with a mentor.  I had savings and I wanted to add to that with a loan so with the help of the mentor I got a business loan through Virgin Start Up.  This was a good process as I had to really hone my business plan and assess all number/ figures really closely. 

 

Who’s your biggest inspiration?

My mum, for sure.  She’s always had great eye for design and if I ever need an opinion on something I know that she will give me an honest (sometimes brutally honest) opinion.  

 

Biggest challenge setting up your company?

Working out the numbers.  I am not a numbers person, but I had to learn.  I had to learn everything pretty much from scratch.  It was difficult but also very rewarding. 

 

Favourite thing about your job?

I love all the products that I stock.  I love creating good relationships with my suppliers and my customers.  I also love the flexibility that I have.  I feel really lucky to be able to work on projects that really interest me.

 

Advice to people starting up in your industry?

Be very true to yourself – have confidence in what you are doing.

 

Thoughts on Scottish interiors?

I think that Scottish Interiors still have a bit of a name for being all tartan and tweed, but I don’t think that’s the case at all.  I think that there are really fabulous interior designers out there doing brilliant things. 

 

Dreams for the future?

I would love to launch a range of products.

 

Career high?

The best and the hardest thing I have ever done – launching the business and getting to 2 years in business. 😊

 

Favourite trend for AW18?

I don’t follow trends at all, but I keep an eye on them to know what’s going on and what people are looking for.  I am really inspired by nature and there are a lot of paint colours out there that reflect that.  I have just painted my living room in one of Farrow and Ball’s new colours, Jinty, which is inspired by sandy beaches.

The Clique Lifestyle Scarf 2 More Heads