An interview with 2 More Heads
2 More Heads is an online lifestyle store, founded in 2017. The store specialises in home-wares, apparel and cosmetics. Their ethos is buy beautiful, buy better, buy less. They believe that sustainability and beautiful design can go hand in hand. With a focus, in the main, on small, independent makers and showcasing their amazing products. We sat down with Cat from 2 More Heads to hear a little about how she got started in the industry and the ups and downs of running your own company.
How long have you had your company for?
I launched 2 More Heads on February 2017 (on Valentine’s day). I worked on it for about 8 months before that.
What did you do before?
I worked in property lettings. I was totally in the corporate world, but after having baby number 2 it made more sense for me to take the plunge and start my own business.
Did you always want to work in interiors?
I always wanted to do something creative – I am from a family of creatives, my Mum is an Interior Designer and my Dad is an Architect. I loved art at school and studied Art History at university.
What was the inspiration for your company?
I felt that when I was shopping I was seeing the same thing over and over again and I wanted to curate a collection of beautiful and unique products. I also wanted to find products that were sustainable and still luxurious.
How did you design your branding?
I worked with my mum and a fabulous Graphic designer, Sophie Richards from Flock and together we pulled lots of ideas and inspiration and Sophie designed the branding.
How did you get started?
I put together a business plan, I looked into loans/ grants etc that were available and then went from there. I found Virgin Start Up and they provided me with a mentor. I had savings and I wanted to add to that with a loan so with the help of the mentor I got a business loan through Virgin Start Up. This was a good process as I had to really hone my business plan and assess all number/ figures really closely.
Who’s your biggest inspiration?
My mum, for sure. She’s always had great eye for design and if I ever need an opinion on something I know that she will give me an honest (sometimes brutally honest) opinion.
Biggest challenge setting up your company?
Working out the numbers. I am not a numbers person, but I had to learn. I had to learn everything pretty much from scratch. It was difficult but also very rewarding.
Favourite thing about your job?
I love all the products that I stock. I love creating good relationships with my suppliers and my customers. I also love the flexibility that I have. I feel really lucky to be able to work on projects that really interest me.
Advice to people starting up in your industry?
Be very true to yourself – have confidence in what you are doing.
Thoughts on Scottish interiors?
I think that Scottish Interiors still have a bit of a name for being all tartan and tweed, but I don’t think that’s the case at all. I think that there are really fabulous interior designers out there doing brilliant things.
Dreams for the future?
I would love to launch a range of products.
The best and the hardest thing I have ever done – launching the business and getting to 2 years in business. 😊
Favourite trend for AW18?
I don’t follow trends at all, but I keep an eye on them to know what’s going on and what people are looking for. I am really inspired by nature and there are a lot of paint colours out there that reflect that. I have just painted my living room in one of Farrow and Ball’s new colours, Jinty, which is inspired by sandy beaches.